As an avid guitar product specialist with over 25 years of experience I am fluent in video content creation, live product demonstration, clinic instruction, product R&D and event logistics. I have been a continuous product demonstrator throughout the US at many of the key tradeshow events including: NAMM (summer & winter), Dallas International Guitar Festivals, the Arlington Guitar Shows and the Great American Guitar Shows.

Throughout my career, I have had oversight with products and artists/bands with the goal of increasing recognition throughout the industry and the public at large. I have an intuitive and real world understanding for both the player and the brands initiatives, which helps me deliver high profile content that aligns with strategic brand objectives.

Currently, I am a level five certified Guitar, Bass, and Theory instructor with the School of Rock for the past 10 years. I have an extensive background in private instruction with students of all ages and skill levels both in person and online. Valuable experience that lends to my ability to meet the needs of both musicians and brands.

Notable highlights of my career include supporting BOSS with the introduction of the Katana (MK1) amplifier line to the East Coast market.  Since its introduction, this amplifier line has become one of the best selling products in the industry as well as BOSS’s history. I believe such experiences have helped me to hone skills such as; working in a fast paced environment, collaboration with new teams, understanding of the marketing and launch of a new product. All invaluable experiences that have really helped me come into my own as a product demonstrator and brand advocate.

Companies I have collaborated with:

• BOSS/Roland

• Keeley Electronics

• Chase Bliss Audio

• Legendary Tones

• Eventide

• Flying Vee Leather Acc

• Tsunami Cables

• Boulder Creek Guitars

• StoneTone Products 

• The Pick Strap 

• Floyd Rose

• Swiss Picks

• Gruv Gear

• Dean Guitars

• GHS Strings

• Conquest Cables